The New Product Bet

Privacy Policy

This privacy policy governs your use of the software application The New Product Bet (“Application”) for mobile devices that was created by Nils Rudi (“us”, “we”, “our”). The Application is a companion app for the book titled The New Product Bet (“Book”), and provides access to extra content (a game, videos, news, etc.), related to the Book.

What information is collected and how is it used?

User Provided Information

The Application obtains the information you provide when you download and register the Application. The Application involves a registration and activation process that is mandatory in order to be able to use the basic features of the Application.

When you register with us and use the Application, you provide your email address and the registration code that is provided with each copy of the Book.

We may also use the information you provided us to contact you from time to time to provide you with important information, required notices and marketing promotions.

Automatically Collected Information

In addition, the Application may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile operating system, and information about the way you use the Application.

The Application may not be installed and used more than five times a month. The Application generates a random identifier to help identify each installation of the app that you have done, which is also collected. We do not make use of your mobile device ID.

Information about the way you use the Application that is collected is used for research and development of content for the app.

Does the Application collect precise real time location information of the device?

This Application does not collect precise information about the location of your mobile device.

Do third parties see and/or have access to information obtained by the Application?

We will share your information with third parties only in the ways that are described in this privacy statement. We may disclose User Provided and Automatically Collected Information:


We do not use the Application to knowingly solicit data from or market to children under the age of 13.


This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy online and informing you via email. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes.

Your Consent

By using the Application, you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us.

Contact us

If you have any questions regarding privacy while using the Application, or have questions about our practices, please contact us via email at